Are Apple losing their way?

Apple Services and Apple Mac sales grow to boost total revenues for the Californian tech giant although iPad and iPhone sales decline for the second year straight.

Apple have sold just under 51 million units of the iPhone, this is the second-year sales have declined, that’s 430 thousand less iPhones in the second quarter of 2017. That said, revenues were till on the up to just over $33 billion.

Apple also announced that over 25 million less iPhones had been sold compared to the first quarter of this year which included the Christmas period

The iPad seems to have hit a wall, suffering poor sales again for the 3rd year running. Apple’s iPad range has sold around 1 million less units than the second quarter of 2016 which has caused a 12% drop in revenues to $3.88 million.
Fortunately, Mac and Services sales have risen in this period in 2016 to 52.89 million which is a five per cent rise.

Tim Cook (Apple CEO) said “we feel great about this performance.”

“We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued demand for iPhone 7 Plus.

“We’ve also seen great customer response to both models of the new iPhone 7 (PRODUCT)RED special edition and we’re thrilled with the strong momentum of our services business, with our highest revenue ever for a 13-week quarter.”